Amdahl brand kit
Download the logo and symbol in every color variant, or copy a public URL for any file. Copy brand colors, and reference the typographic system.
Logo
The Amdahl logo is the canonical mark. Use it wherever the brand needs a full, readable signature. Never recolor, stretch, or add effects. When space is tight, fall back to the Symbol below.
Symbol
The Symbol is the condensed Amdahl mark. Use it as a favicon, avatar, or anywhere the full Logo would be too small to read. Keep at least one symbol of clear space on every side.
Dimensional
Three-dimensional renders of the symbol for splash screens, conference graphics, article thumbnails, and other moments that warrant extra weight. Use sparingly. Raster only, no vector source.
Palette
Click any swatch to copy its hex value. Amdahl Orange is the only accent color. Everything else is a calibrated neutral in the warm-beige editorial system.
Typography
Switzer Variable powers body and display copy. IBM Plex Mono powers labels, eyebrows, and technical detail. Together they hold the editorial grid that every Amdahl surface shares.
Display / Switzer Variable
Switzer Variable
Headline
We pulled 412 calls. Here is what buyers said.
Title
Answers that cite themselves
Lead
Ship content grounded in what your buyers actually said, with every claim linked back to the source call or ticket.
Body
Switzer Variable powers body and display copy. IBM Plex Mono powers labels, eyebrows, and technical detail. Together they hold the editorial grid that every Amdahl surface shares.
Mono label / IBM Plex Mono
Evidence traced to source
Usage
Do
Use the mark with clear space equal to one symbol on every side
Pick the color variant with the strongest contrast against the background
Prefer SVG in digital surfaces so the mark stays sharp at any zoom
Use PNG where transparency matters and SVG is not supported
Use JPG only when a flat background is acceptable (e.g. slide decks)
Copy the link on any file when a system wants an image URL instead of an upload
Don't
Recolor the mark outside the four approved variants
Stretch, skew, rotate, or add drop shadows to the logo or symbol
Crowd the mark with other logos, text, or icons
Place the mark on busy photography without a solid container
Reproduce the wordmark with a different font
Need something that isn’t here? Email [email protected] and we’ll get you what you need.