Chore is a full-stack back-office solution for startups. Chore takes care of all the back office stuff for startups – payroll, compliance, HR, bookkeeping, and the endless admin tasks so founders can get back to what actually matters for their business.

Why bandwidth was the bottleneck

Chore’s marketing team had the raw material: hundreds of customer conversations and a sales org close to the market. The constraint was time. A four-person team was trying to cover LinkedIn, X, blog, email, and launch campaigns – while keeping their brand voice consistent across all assets.

We were spending 80% of our week on content creation. I knew I could drive more growth if I had time for strategic initiatives, but we were stuck in the content production cycle.
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— Phani Kethana, Head of GTM at Chore

What changed

Chore connected their Pipedrive and Fathom to Amdahl. Amdahl analyzed conversations by ACV and deal stage, and detected high-performing content to write across their marketing channels. After one round of feedback, Amdahl nailed Chore's content strategy and tone of voice consistently.

This authenticity showed in the results. Comments for their new content shifted from vendors trying to sell to Chore, to actual prospects engaging with the content. Within 30 days, Chore measured:

• 100x viral reach: Multiple posts reaching 100,000 impressions (vs. 1,000 baseline)
• 10x baseline performance: Average impressions increased from 1,000 to 10,000+
• 4x website traffic: Profile visits from LinkedIn quadrupled
• 15% SEO traffic increase: New posts ranked ranked faster on Google
• 90% engaged sessions: Visitors from Amdahl-generated content were highly qualified

We gave very specific feedback on Amdahl's first batch of outputs. When we generated the next batch, Amdahl nailed our founder's voice. I used to be the single point of truth for our team to make sure all content aligned with our brand messaging – Amdahl now takes care of that.
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— Phani Kethana, Head of GTM at Chore

We went viral multiple times with Amdahl content. One of our posts reached 96,000 impressions, where our previous average reached 1,000.
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— Reme Ajai-Ikhile, Social Media Manager

Using Amdahl, we're now uniquely equipped to deliver high-quality content at scale, satisfy user intent, and get faster indexability.

— Ulhas Sakhare, SEO Manager

Team impact

Amdahl gave the team 80% of their time back. They launched the newsletter, built lead magnets, and expanded to X without sacrificing quality.

Without Amdahl, we wouldn't have had time to expand to X. X requires constant hands-on attention. Now we have the bandwidth, and we're seeing massive growth there too.
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— Phani Kethana, Head of GTM at Chore

I've gotten so used to just copying from Amdahl and pasting into our scheduler. That freed me up to launch our X strategy, which is now seeing breakout performance because I just pull the best lines from Amdahl's LinkedIn content.
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— Reme Ajai-Ikhile, Social Media Manager

How Amdahl did it

1. Extracted CRM + call transcripts
2. Structured the data to reconstruct their target audience profiles
3. Generated channel-ready drafts in the brand and founder’s voices
4. Surfaced insights to refine content pillars, hooks, and messaging that drove stronger conversion

In one month, Chore 10×’d post performance, reclaimed 80% of marketing time, and shipped more—across more channels—with brand thought-leader content and authentic founder-led content.

I had this assumption that ops was boring and people didn't want to hear about it. So we were always beating around the bush. But Amdahl showed us that people DO want to hear about ops—especially what they're doing wrong and how to fix it."

— Reme Ajai-Ikhile, Social Media Manager

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